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Kat @ Industry

shot by Lucas Passmore

Kat @ Industry

shot by Lucas Passmore

Kat @ Industry

shot by Lucas Passmore

Kat @ Industry

shot by Lucas Passmore

Kat @ Industry

shot by Lucas Passmore

Kat @ Industry

shot by Lucas Passmore

Kat @ Industry

shot by Lucas Passmore

Anonymous: Hi Lucas, what is your advice for getting good fashion shots at high noon on location? I am unable to change the time to the golden hour..

Well, if it’s fashion, you’re going to need to see the clothing, and its textures/patterns/details/etc. So, for contemporary/conventional fashion, direct sun, at that time of day, outdoors, is probably not the best option. 

On location, I would either find a source of open-shade, or create one using large grids, diffusion panels and flags. Check out what Peter Lindbergh has done here (click this).

If that kind of equipment/production isn’t available to you, finding a place like in the shade of a tree or building is going to open up a lot more opportunities for nice even lighting, that you can then use something like a silver reflector to get some pop-y highlights off the model’s skin as well.

If you’re hellbent on using high-noon, direct light, know that it’s going to be VERY VERY contrasty; along with increased shutter-speed and aperture, I’d also suggest using an ND fader (like this one).

…and I’d also ask the king of high-noon direct light himself how he does it, as I’ve never been much good at controlling it: click here 

Sam @ Next

shot by Lucas Passmore

Sam @ Next

shot by Lucas Passmore

Sam @ Next

shot by Lucas Passmore

Talia @ Photogenics

shot by Lucas Passmore

Talia @ Photogenics

shot by Lucas Passmore